Why the NYT Shouldn’t Attack the WSJ

Barry Ritholtz thinks that as the WSJ becomes newsier and more like the NYT, the NYT should beef up its business coverage and try "to go after the Journal’s audience" of executives who expense their subscriptions.

I don’t think this is a good idea. The NYT’s business coverage is a fraction of the WSJ’s, and the investment needed in bringing it up to WSJ levels would be better spent elsewhere. What’s more, there already is a national business-focused newspaper trying to compete with the WSJ: it’s called the Financial Times, and it’s losing a lot of money in the US. Why does Barry think the NYT can succeed where the FT has failed even with its single-minded focus on business news?

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