Sales Pitch of the Day, Realtors Edition

Watching the television on the plane over to LA, I saw this ad for the National Association of Realtors telling people that buying a house "is a good move" using the grounds that the average homeowner has 60% of his net worth tied up in home equity. Huh?

Right now, one might think that people had every desire to minimize their exposure to the housing market, not to mention the percentage of their net worth that could be wiped out if house prices continue to fall. But evidently that’s not the way that the NAR sees things.

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