Replica Spam and the Poetry of Karl Marx

Never mind that Murakami

boutique at the Museum of Contemporary Art in LA. You only have nine more

days to buy a REPL1CA [W4TCH] from the Untitled

Project Store, which goes dark on November 18. Regularly priced at $850,

it can be yours for only $765! It’s a beautiful painted three-dimensional object

which, as the artist says, "is designed to occupy the physical and economic

space of a REAL replica luxury watch!"

Naturally, the store is being promoted by replica spam. Today’s is particularly

apropos, I think, given what’s going on in the commodity markets:

But, to avoid anticipating,

we will content ourselves here

with one more example relating to the commodity-form

itself. If commodities could speak, they would say this: our


may interest men, but it does not belong to us as objects. Our own

intercourse as commodities

proves it. We relate to each other merely as


Karl Marx, Capital, Volume 1, Section 4

All of this is a project of Conrad

Bakker, an artist who loves to play with the detritus of our today’s electronic

existance: spam, eBay postcards, and the like. Often, the price of his work

is the most important part of the work itself; the spam, of course, is free.

Sign up for it yourself by sending an email to

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