Murdoch’s Ambitions

Does Rupert Murdoch think he can double or even treble the number of visitors

to if when he makes the site free? Don’t be silly.

He’s much

more ambitious than that:

Rupert Murdoch, the chairman of the News Corporation, said today that he

intended to make access to The Wall Street Journal’s Web site free,

trading subscription fees for anticipated ad revenue.

“We are studying it and we expect to make that free, and instead of

having one million, having at least 10 million-15 million in every corner

of the earth,” Mr. Murdoch said, referring to The Journal’s online


This is entirely doable – although it will involve more than just removing

the subscription firewall. At the moment the WSJ’s website is atrociously designed,

and a revolutionary (not evolutionary) soup-to-nuts redesign is long overdue.

Murdoch definitely intends for the WSJ to compete with the NYT, it would be

a great day for all internet users if became as beautiful and easy to

use as

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