Bo Peabody’s companies pay
their ad sales staff well, it would seem:
Digital ad sales at the entry level are getting multiple six figure salaries.
I tried checking this with my friendly neighborhood digital entrepeneur, who
told me that a junior digital ad sales person who actually gets out of the office
and sells can easily make $150,000 a year. Which isn’t necessarily a "multiple
six figure salary", unless you consider 1.5 to be the multiple that Peabody
had in mind, but it’s still a fair chunk of change.
By contrast, the average sales person on a magazine, according to Folio’s
latest salary survey, makes somewhere between $71,000 and $83,000 in total