The MySpace-WSJ Barbell had 4.5 million unique visitors in

July. That’s less than the LA Times, and less than a third of what

gets. Even a second-tier blog like can boast

over 2 million uniques. Remember that competes with hundreds of

general-news sites globally. competes with a mere handful of financial-news

websites, some of which (like are barely trying. If and when

Rupert Murdoch makes free, expect its site stats to

go through the roof. Between MySpace and, he’ll have a nice barbell

strategy going.

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