I got an "exclusive limited time offer for Preferred Professionals"
in the mail yesterday: a 1-year subscription to the Wall Street Journal, including
online access, for just $99. Seemed like a pretty good deal, so I compared it
to the standard
subscription rate, which is, um, exactly the same. Indeed, if you don’t
want online access, you can get the Journal for a year (call it 313 issues)
for just $79. Or roughly 25 cents per issue, including the delivery fee. Which
is what the New York Post charges at the height of its circulation war with
the New York Daily News.