Barry Ritholtz, econoblogger extraordinaire, today opens
his kimono a little bit and lets us see a few of his stats. By far the most
interesting is the keywords which drive traffic to his site — and 27.5% of
his pageviews come from search engines.
Ritholtz’s blog is called "The Big Picture", and the terms "Big
Picture" and "The Big Picture" understandably account for 5.79%
of his search-engine traffic between them. But they’re dwarfed by another search
term, which accounts for an eye-popping 22.5% of his search engine traffic:
Ritholtz, it turns out, wrote a blog
entry back in March about a website called youporn – and that blog
entry is now the number-three search result for that term. What’s more, given
that his website is called "The Big Picture", I’m quite sure that
substantially all of the people following that link are looking for, well, big
pictures, rather than financial and economic analysis from a New York hedge-fund
manager. Still, it’s all good for traffic.