Residences

Once upon a time, there were "apartment houses", which soon got shortened

to apartments. In England, we have flats. Sometimes, when people start talking

in real-estate jargon, you might hear about condos and co-ops and duplexes and

other such arcana.

But if you’re selling a luxury condominium development these days, you don’t

call it a luxury condo. (Everything

is luxury, these days.) Instead, you call the apartments "residences".

Or, better yet, "The Residences at [enter name of development here]".

It’s weird. For me, at least, "residences" connotes dingy housing

for old people, or dingier university dorms. But suddenly it seems to have acquired

a parallel, ultra-upscale connotation. It’ll be interesting to see (a) how long

the "residences" fad lasts, and (b) how long it will be before crappy

rental buildings get in on the game and essentially every new development starts

carrying the tag.

This entry was posted in Uncategorized. Bookmark the permalink.