David Kesmodel has the wonderful story of what happened when Anheuser-Busch’s then-CEO, August Busch III, went on an ill-fated marlin fishing trip with a group of Modelo executives in the early 1990s. Go read the whole thing, it’s great. But my favorite bit is this:
Busch III declined to be interviewed for this blog post.
On the other hand, maybe if he had accepted the interview request, the story wouldn’t have been a mere blog entry any more.