Friendly neighborhood shops

A few weeks ago, I rented a medium format camera and went out shooting bridges at the weekend. I was using slide film, and got the film developed that same weekend; a lot of the shots came out great. So obviously the next step was to get some prints made.

I could have gone back to the shop which developed the film; after all, they did a very good job. But they were expensive for R prints and even more expensive for digital prints, so I thought I'd give my friendly neighborhood photo shop a go. I went into this place on Grand Street, in between Doughnut Plant and Kossar's Bialys, and asked if they could make R prints from my slides. I didn't think that they would be able to do it in-house, but if they could that would have been great, and if they couldn't then they would certainly go to a reasonably reputable lab.

The shop is run by a father-and-son team. They're Jewish, but I'm not sure where they're from, probably Russia. The son, I was told by one of the regulars who happened to be in the shop when I went in, is a professional photographer, which put my mind at rest somewhat. The father's English is not very good, and he certainly had no idea what an R print was, but the son seemed on the case, and said that he'd probably wind up doing digital prints, which is fine by me. He quoted a very reasonable sum.

I didn't hear from them for a few weeks, so eventually I remembered to go in. The son wasn't there, but the father was, and eventually we found the prints. Immediately, my heart sank. My favourite photo, of the central span of the Brooklyn Bridge suspended over the East River with the Statue of Liberty in the background, was a greeny-grey mush, far from the electric blue in the transparency. The bridge itself was both blurry and out of focus, which surprised me as the slide seemed very sharp, and I took the shot in bright sunlight and focused on infinity.

We'd found the prints, but so far not the slides. I went looking for the slides, to compare them to the prints, and eventually found them; they were just as colourful and sharp as I'd remembered. But then the father pulled out a few 35mm negatives, and said that he'd found them. No, I said, it was medium-format slide film, I've got it right here, look. And then the father acted out what he'd done: he'd taken his little 35mm camera, pointed it at the slides, taken colour negatives of the slides, and then blown up the negatives into prints!

I think I must have looked at him like he was mad. I mean, this was a man who was praising my photography to the sky when i'd brought the slides in originally, and now he was trying to fob me off with enlargements from bad 35mm copies? I said no, that's most definitely not what I'd asked for, and said I'd just take my positives and leave. But the father persuaded me to leave them one more day, so he could take them back to the lab and see what they could do.

So I went back today to see what the situation was. The son was there this time, and basically said that the lab was not equipped to do either scans or R prints. At least I think that's what he said: he wasn't exactly crystal, but that was the message.Of course, I left with my positives, but not before the father laid a guilt trip on me by saying that he'd paid over $100 for the prints.

Then I got to thinking. When the father first told me what he'd done, I was furious. I mean, what could he have been thinking? Why on earth would I go to the trouble of taking 6x4.5 professional-quality transparencies if I'd be happy with a washed-out enlargement of a bad photo of a slide?

But then I thought that maybe he was just trying to help me out; he knew I wanted prints from these slides, and so he tried to provide me with prints the only way he knew how. Still, surely his son should have stopped him.

And then I thought I was being the worst type of yuppie invader, feeling angry at local businesses because they can't cater to my yuppie needs. A bit like that constant problem I had with the deli over the street which never, ever had tonic water. They would get, like, two bottles in, which would be snapped up in a matter of minutes by the yuppies in 203 Rivington, and then there would be nothing for weeks. Didn't they see? There was a demand for this! Just like whenever they got the New York Times in, it would sell out hours before El Diario. But they never did order more tonic water, or more of the New York Times, and eventually they went out of business.

I don't know what the moral of this story is, so please let me know if you do. But I do know that friendly neighborhood shops are often much better in theory than they are in practice.

Posted by Felix at 1:47 EST

Comments

The moral?

I guess you've hit upon the reason we have large chains i.e. some entrepreneur learned a market and how to serve it and kept expanding to the logical conclusion.

Posted by: David Sucher at 20:54 EST, July 21, 2003