Kurt Denke, the president of Blue Jeans Cable, is the Andre Agassi of the audio/video cable industry: he has an absolutely devastating return of serve. You know in the movies where the bully picks a fight with the wrong guy? This is just like that.
If you’ve ever been on the receiving end of a cease-and-desist letter, as I have, of if you like seeing people stand up to IP bullies, or if you just love the craft of a lawyer’s letter done supremely well, go check out Denke’s response to the hapless lawyers at LaRiviere, Grubman & Payne who asked him to recall his cables.
It’s certain that Monster will take no further action against Blue Jeans. What I hope is that this correspondence will become famous enough that Monster – which is infamous for its bullying tactics – will have to cease and desist from sending such letters altogether, since a simple copy-and-paste should suffice, henceforth, to send them on their way.