Poetic Justice in NetBank Implosion

It hasn’t got a lot of headlines, but the US has now officially suffered its

biggest bank

failure since 1993. NetBank had $2.5 billion in assets, and somehow contrived

to lose more than $200 million in 2006. Deposits were insured up to the FDIC

ceiling of $100,000, and ING Direct is buying $1.5 billion in deposits for $14

million, which works out at about $1,000 $135 per new customer.

Of course, there’s always going to be someone with more than $100,000 in deposits.

But in

this case it’s hard to feel a huge amount of sympathy:

Applied Cognetics, a software development and online marketing firm based

in Brooklyn, N.Y., has about $1 million in deposits in NetBank…

NetBank customers with accounts exceeding the FDIC limit will become creditors

in NetBank’s receivership, the FDIC said Friday…

Applied Cognetics bills itself as a one-stop shop for online lead generation

and Internet development.

Colthrust and his team – who formed the company after a subprime mortgage

lender where they worked was sold – have built the 10-employee company’s sales

to more than $10 million since it was founded in 2000. Ironically, given that

lenders’ catering to subprime borrowers have led to a spike in home loan defaults,

subprime lead generation software is among the services Applied Cognetics

sells.

So Colthrust started a subprime lender, sold it, and then used the proceeds

to start a company finding leads for other subprime lenders. He also put all

his money in NetBank, which promptly went belly-up in the subprime meltdown.

There’s some kind of poetic justice there, I think.

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