Why is Dow Jones Stock Down Today?

You’ve got to love journalists and their spurious causalities. Today, there

was news

about two analysts’ opinions regarding the Rupert Murdoch bid

for Dow Jones. Edward Atorino, of Benchmark, said that Murdoch

will raise his bid, while Richard Greenfield, of Pali Capital,

said that he will withdraw it.

The only sensible conclusion to draw from all this, of course, is that nobody

knows anything. But wait! Dow Jones stock is down 4% on the day! So clearly,

the market is reacting to Greenfield, as both Reuters and AP

are reporting.

Maybe the market is just reacting to Joe Nocera’s column

on Saturday, in which he said that Dow Jones is "the worst-run media company

in the country," and has managed to stay that way only because of the passivity

of its controlling shareholders, the Bancroft family, who don’t understand the

media industry and who suffer from a chronic case of paralysis.

More likely, the market is just doing what markets always do, which is move.

When a stock is trading on one utterly unknown variable — whether or not Rupert

will manage to buy it — it will naturally exhibit quite a lot of volatility.

Today’s price action is entirely consistent with no market-moving news emerging,

and journalists should think better of attributing enormous power to the likes

of Mr Greenfield.

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