So here’s the idea: Emily is an underemployed realtor in New Jersey, married
and about to have kids with her financial consultant husband, Steven. She then
finds out that Steven is having an affair with her best friend Laura. Coincidentally,
she started a blog just a couple
of weeks before she found out about the affair. So if you read the July archives
from the bottom up, you
get the whole story.
Oh, and did I mention that as part of her scheme to get back at her husband,
Emily has bought an enormous billboard above Mercury Lounge on Houston Street?
The photos on the blog are genuine, even if both the blog and the billboard
seem to have far too little personality and far too much professionalism to
be real. The blog, especially, is structured far too much like a bad novel,
with the "before Emily finds out" posts setting us up far too neatly
for the "after Emily finds out" posts.
And if Steven is really a financial consultant for a big firm, how likely is
it that his office is in the Lower East Side?
My guess is that the whole thing is would-be viral marketing for a new book
or film. But just not done very well. If you’re going to set up a fake blog,
keep it going for more than a couple of weeks before you drop the bomb.