Wednesday, February 21, 2007

Even the World Bank doesn't like Summit Communications

Christine Bowers:

Let's cut to the chase. What are the absolute worst things countries can do as they build their image?

  • Blow your budget on a fancy, one-time insert in a big newspaper for $250,000.

On which subject, the comments are still coming on my post about Summit Communications and AFA Press. But let's be clear, here: the budget isn't blown because the insert is fancy.

Posted by Felix at 19:35 EST

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