The WSJ is getting desperate

I got an "exclusive limited time offer for Preferred Professionals" in the mail yesterday: a 1-year subscription to the Wall Street Journal, including online access, for just $99. Seemed like a pretty good deal, so I compared it to the standard subscription rate, which is, um, exactly the same. Indeed, if you don't want online access, you can get the Journal for a year (call it 313 issues) for just $79. Or roughly 25 cents per issue, including the delivery fee. Which is what the New York Post charges at the height of its circulation war with the New York Daily News.

Posted by Felix at 15:55 EST